Increasing Mail Survey Response Rates from an Industrial Population-Reference-Cited by-同舟云学术

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Increasing Mail Survey Response Rates from an Industrial Population

Published:2002-01 Issue:1 Volume:31 Page:65-73
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Erdogan B.Zafer,Baker Michael J.

Publisher

Elsevier BV

Subject

Marketing

Reference33 articles.

1. Follow-up Mail Surveys;Paxson;Industrial Marketing Management,1992

2. Research Practice in Business Marketing;Wilson;Industrial Marketing Management,1999

3. Exhuming the Low Response Rate Fallacy of Postal Research;De Chernatony;Marketing Intelligence and Planning,1990

4. Determinants of Industrial Mail Survey Response;Diamantopoulos;Journal of Marketing Management,1996

5. Quantitative Review of Research Design Effects on Response Rates to Questionnaires;Yu;Journal of Marketing Research,1983

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