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Antecedents and outcomes of new product development speed

  • Published:2002-07 Issue:4 Volume:31 Page:317-328
  • ISSN:0019-8501
  • Container-title:Industrial Marketing Management
  • language:en
  • Short-container-title:Industrial Marketing Management

Author:

Menon Ajay,Chowdhury Jhinuk,Lukas Bryan A

Publisher

Elsevier BV

Subject

Marketing

Reference167 articles.

1. The time factor;Blackburn,1991

2. Fast cycle time: how to align purpose, strategy, and structure for speed;Meyer,1993

3. Time: the next source of competitive advantage;Stalk;Harv. Bus. Rev.,1988

4. Competing against time: how time-based competition is reshaping global markets;Stalk,1990

5. Competitiveness through total cycle time: an overview for CEOs;Thomas,1990
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