Branding importance in business-to-business markets-Reference-Cited by-同舟云学术

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Branding importance in business-to-business markets

Published:2002-09 Issue:6 Volume:31 Page:525-533
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Mudambi Susan

Publisher

Elsevier BV

Subject

Marketing

Reference59 articles.

1. Managing brand equity;Aaker,1991

2. The theory of buyer behavior;Howard,1969

3. Industrial buying and creative marketing;Robinson,1967

4. A model of industrial buying behavior;Sheth;J Mark,1973

5. A general model for understanding organizational buying behavior;Webster;J Mark,1972

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