Applying the uses and gratifications theory to identify motivational factors behind young adult's participation in viral social media challenges on TikTok

Author:

Falgoust Grace,Winterlind EmmaORCID,Moon Prachi,Parker Alden,Zinzow Heidi,Chalil Madathil Kapil

Publisher

Elsevier BV

Reference83 articles.

1. “What happened to our audience?” Radio and new technology uses and gratifications among young adult users;Albarran;Journal of Radio Studies,2007

2. A tale of four platforms: Motivations and uses of Facebook, Twitter, Instagram, and Snapchat among college students?;Alhabash;Social Media + Society,2017

3. Motivations for using social media: An exploratory factor analysis;Al-Menayes;International Journal of Psychological Studies,2015

4. Getting acquainted with social networks and apps: It is time to talk about TikTok;Anderson;Library Hi Tech News,2020

5. Patients’ and health professionals’ use of social media in health care: Motives, barriers and expectations;Antheunis;Patient Education and Counseling,2013

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