Who is talking? An ontology-based opinion leader identification framework for word-of-mouth marketing in online social blogs
Author:
Publisher
Elsevier BV
Subject
Information Systems and Management,Arts and Humanities (miscellaneous),Developmental and Educational Psychology,Information Systems,Management Information Systems
Reference50 articles.
1. Topic detection and tracking pilot study: final report;Allan,1998
2. Social influence and water conservation: an agent-based approach;Athanasiadis;Computing in Science and Engineering,2005
3. Avigdor Gal Enhancing portability with multilingual ontology-based knowledge management;Aviv;Decision Support Systems,2008
4. Word-of-mouth processes within a services purchase decision context;Bansal;Journal of Service Research,2000
5. Word-of-mouth effects on short-term and long-term product judgements;Bone;Journal of Business Research,1995
Cited by 203 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. The role of reviewer badges in the dynamics of online reviews;International Journal of Research in Marketing;2024-09
2. Opinion leaders’ influence on knowledge transmission about crop diseases management: Exploring the attributes that matter to followers;Outlook on Agriculture;2024-08-01
3. Investigating the role of metaverse influencers’ attributes for the next generation of services;Journal of Services Marketing;2024-07-26
4. Influencer marketing: explaining the effects of influencer self-presentation strategies on brand responses through source credibility;Marketing Intelligence & Planning;2024-05-31
5. ‘Sexy yes, obesity no’: the role of vloggers in influencing diet food purchase with self-openness moderation;Cogent Business & Management;2024-05-13
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3