From clicking to consideration: A business intelligence approach to estimating consumers' consideration probabilities-Reference-Cited by-同舟云学术

From clicking to consideration: A business intelligence approach to estimating consumers' consideration probabilities

Published:2013-12 Issue: Volume:56 Page:397-405
ISSN:0167-9236
Container-title:Decision Support Systems
language:en
Short-container-title:Decision Support Systems

Author:

Wang Hao,Wei Qiang,Chen Guoqing

Funder

National Natural Science Foundation of China

Tsinghua University Initiative Scientific Research Program

Publisher

Elsevier BV

Subject

Information Systems and Management,Arts and Humanities (miscellaneous),Developmental and Educational Psychology,Information Systems,Management Information Systems

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