The effects of Web assurance seals on consumers' initial trust in an online vendor: A functional perspective

Author:

Hu Xiaorui,Wu Guohua,Wu Yuhong,Zhang Han

Publisher

Elsevier BV

Subject

Information Systems and Management,Arts and Humanities (miscellaneous),Developmental and Educational Psychology,Information Systems,Management Information Systems

Reference58 articles.

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3. The dynamics of the electronic market: an evolutionary game approach;Ba;Information Systems Frontiers,2000

4. Building trust in online auction markets through an economic incentive mechanism;Ba;Decision Support Systems,2003

5. BBB Accredited Business Seal 2009. http://us.bbb.org/WWWRoot/SitePage.aspx?site=113&id=5205182e-0e97-4f37-b37e-4c11c3e1e98a, last accessed on February 23, 2009.

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