Ranking of high-value social audiences on Twitter

Author:

Lo Siaw Ling,Chiong Raymond,Cornforth David

Publisher

Elsevier BV

Subject

Information Systems and Management,Arts and Humanities (miscellaneous),Developmental and Educational Psychology,Information Systems,Management Information Systems

Reference36 articles.

1. ‘2013 Fortune 500—UMass Dartmouth’. [Online]. Available: http://www.umassd.edu/cmr/socialmediaresearch/2013fortune500/. (Accessed: 29-Jul-2014).

2. Mapping and leveraging influencers in social media to shape corporate brand perceptions;Goodman;Corp. Commun. Int. J.,2011

3. ‘Microsoft's Internet Explorer Influencer Campaign Backfires: Another High-Profile Example of Why Details Matter’. [Online]. Available: http://marketingland.com/microsofts-internet-explorer-influencer-campaign-backfires-another-high-profile-example-details-matter-87891. (Accessed: 16-May-2015).

4. Democrats, Republicans and Starbucks aficionados: user classification in twitter;Pennacchiotti,2011

5. Steeler nation, 12th man, and boo birds: classifying Twitter user interests using time series;Yang,2013

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