Know who to give: Enhancing the effectiveness of online product sampling-Reference-Cited by-同舟云学术

Know who to give: Enhancing the effectiveness of online product sampling

Published:2018-01 Issue: Volume:105 Page:77-86
ISSN:0167-9236
Container-title:Decision Support Systems
language:en
Short-container-title:Decision Support Systems

Author:

Lu Xianghua,Phang Chee Wei,Ba Sulin,Yao Xinlin

Funder

NFSC

Publisher

Elsevier BV

Subject

Information Systems and Management,Arts and Humanities (miscellaneous),Developmental and Educational Psychology,Information Systems,Management Information Systems

Reference45 articles.

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4. The effects of trial and incentives on repeat purchase behavior;Scott;J. Mark. Res.,1976

5. The effects of free sample promotions on incremental brand sales;Bawa;Mark. Sci.,2004

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