Enhancing brand love, customer engagement, brand experience, and repurchase intention: Focusing on the role of gamification in mobile apps-Reference-Cited by-同舟云学术

Enhancing brand love, customer engagement, brand experience, and repurchase intention: Focusing on the role of gamification in mobile apps

Published:2023-11 Issue: Volume:174 Page:114020
ISSN:0167-9236
Container-title:Decision Support Systems
language:en
Short-container-title:Decision Support Systems

Author:

Hsu Chia-Lin

Funder

Ministry of Science and Technology

Ministry of Science and Technology, Taiwan

Publisher

Elsevier BV

Subject

Information Systems and Management,Arts and Humanities (miscellaneous),Developmental and Educational Psychology,Information Systems,Management Information Systems

Reference99 articles.

1. Hook vs. hope: how to enhance customer engagement through gamification;Eisingerich;Int. J. Res. Mark.,2019

2. The effects of gamified customer benefits and characteristics on behavioral engagement and purchase: evidence from mobile exercise application uses;Jang;J. Bus. Res.,2018

3. Social media content aesthetic quality and customer engagement: the mediating role of entertainment and impacts on brand love and loyalty;Bazi;J. Bus. Res.,2023

4. Customer engagement with tourism social media brands;Harrigan;Tour. Manag.,2017

5. Competitive advantage through engagement;Kumar;J. Mark. Res.,2016

Cited by 19 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Factors Influencing Continuous Intention to Use of Branded APP - The Perspectives of Gamification and Psychological Contract;Proceedings of the 2024 11th Multidisciplinary International Social Networks Conference;2024-08-21

2. From engagement to retention: Unveiling factors driving user engagement and continued usage of mobile trading apps;Decision Support Systems;2024-08

3. Negative Customer Engagement and Brand Hate in Users of Extreme Snow-Sports Brands;Advances in Marketing, Customer Relationship Management, and E-Services;2024-06-30

4. How and when does gamification level up mobile app effectiveness? Meta-analytics review;Marketing Intelligence & Planning;2024-06-27

5. Transforming customer engagement with artificial intelligence E-marketing: an E-retailer perspective in the era of retail 4.0;Marketing Intelligence & Planning;2024-05-21