Play it safe or leave the comfort zone? Optimal content strategies for social media influencers on streaming video platforms-Reference-Cited by-同舟云学术

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Play it safe or leave the comfort zone? Optimal content strategies for social media influencers on streaming video platforms

Published:2024-04 Issue: Volume:179 Page:114148
ISSN:0167-9236
Container-title:Decision Support Systems
language:en
Short-container-title:Decision Support Systems

Author:

Jiang Ling,Chen Xingyu,Miao Sentao,Shi Cong

Funder

National Natural Science Foundation of China

Publisher

Elsevier BV

Subject

Information Systems and Management,Arts and Humanities (miscellaneous),Developmental and Educational Psychology,Information Systems,Management Information Systems

Reference70 articles.

1. When is prime-time in streaming media platforms and video-on-demands services? New media consumption patterns and real-time economy;Tana;Eur. J. Commun.,2020

2. Who are the social media influencers? A study of public perceptions of personality;Freberg;Public Relat. Rev.,2011

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