1. Quality Control in the Service Firm and Consumer Learning;Allen,1991
2. Strategic Assets and Organizational Rent;Amit;Strategic Management Journal,1993
3. Toward an Experimental Analysis of Human Motivation in Terms of Motives, Expectancies, and Incentives;Atkinson,1958
4. Firm Resources and Sustained Competitive Advantage;Barney;Journal of Management,1991
5. Quality, Strategy, and Competitiveness;Behovlav;California Management Review,1993