1. Heuristics and Biases: The Psychology of Intuitive Judgment;Gilovich,2002
2. Judgment under uncertainty: heuristics and biases;Tversky;Science,1974
3. Cabinet Office and Behavioural Insights Team. Applying behavioural insight to health. Cabinet Office-Behavioural Insights Team website. www.gov.uk/government/publications/applying-behavioural-insight-to-health-behavioural-insights-team-paper. Published December 31, 2010. Accessed March 11, 2015.
4. Cabinet Office and Behavioural Insights Team. Better Choices: Better Deals, Behavioural Insights Team Paper. Cabinet Office-Behavioural Insights Team website. http://38r8om2xjhhl25mw24492dir.wpengine.netdna-cdn.com/wp-content/uploads/2015/07/better-choices-better-deals.pdf. Published 2011. Accessed February 22, 2016.
5. Cabinet Office and Behavioural Insights Team. Behavioural Insights Team: Annual update 2011−2012. Cabinet Office-Behavioural Insights Team website. https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/83719/Behavioural-Insights-Team-Annual-Update-2011-12_0.pdf. Published 2012. Accessed March 11, 2015.