1. Marketing social change: changing behavior to promote health, social development, and the environment;Andreasen,1995
2. VERB™—a social marketing campaign to increase physical activity among youth;Wong;Prev Chronic Dis,2004
3. Building strong brands;Aaker,1996
4. The theory of planned behavior;Ajzen;Organ Behav Hum Decis Process,1991
5. Social foundations of thought and action: a social cognitive theory;Bandura,1986