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Testing a Hierarchy-of-Effects Model

Published:2008-06 Issue:6 Volume:34 Page:S249-S256
ISSN:0749-3797
Container-title:American Journal of Preventive Medicine
language:en
Short-container-title:American Journal of Preventive Medicine

Author:

Bauman Adrian,Bowles Heather R.,Huhman Marian,Heitzler Carrie D.,Owen Neville,Smith Ben J.,Reger-Nash Bill

Publisher

Elsevier BV

Subject

Public Health, Environmental and Occupational Health,Epidemiology

Reference37 articles.

1. Public communication as a strategy for inducing health promoting behavioural change;McGuire;Prev Med,1984

2. Public health communication: making sense of contradictory evidence;Hornik,2002

3. Defining social marketing;Kotler,2002

4. Changing the way people think about health-enhancing physical activity: do mass media campaigns have a role?;Cavill;J Sports Sci,2004

5. Mass education for obesity prevention: the penetration of the BBC's ‘Fighting Fat, Fighting Fit’ campaign;Wardle;Health Educ Res,2001

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