A Study of Relationships among Green Consumption Attitude, Perceived Risk, Perceived Value toward Hydrogen-Electric Motorcycle Purchase Intention

Author:

Chen Han.-Shen,Chen Chia.-Yon,Chen Han.-Kuan,Hsieh Tsuifang

Publisher

Elsevier BV

Reference12 articles.

1. Perceived value: mediating role of perceived risk;Agarwal;J Market Theor Pract,2001

2. Chen S. Understanding normative influence on green consumption behavior: the moderating role of self- construal and self-regulatory resources. Master's Thesis, Concordia University Montreal, Quebec, Canada; 2012.

3. Chiou H. Structural Equation Modeling;1; 2nd ed. Taipei: Yeh Yeh Book Gallery; 2011.

4. Effect of price, brand and store information on buyers’ product evaluations;Dodds;J Market Res,1991

5. Consumer behavior in marketing strategy;Howard,1989

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