1. Formulating an optimal strategic marketing model by Integrating SWOT and Fuzzy;Abassi;Res. J. App Sci.,2013
2. Marketing: an Introduction;Armstrong,2011
3. Design of Landfills and Integrated Solid Waste Management;Bagchi,2004
4. Matrix management, not a structure, a frame of mind;Bartlett;Harv. Bus. Rev.,1990
5. Notes on measurement and decision theory;Barzilai,2002