What drives user churn in serious games? An empirical examination of the TAM, SOR theory, and game quality in Chinese cultural heritage games

Author:

Ping Ting Mao,Dong Min Cho

Publisher

Elsevier BV

Reference50 articles.

1. Research Status, Real Challenges, and Development Path of the Digital Dissemination of Chinese Intangible Cultural Heritage;Tan;Reprography Periodicals: Cultural and Creative Industries.,2022

2. Design and Application of Cultural Heritage in Serious Games;Yang;Packaging Engineering.,2020

3. Interactive Design and Implementation of Cultural Heritage Based on Non-Realistic Model;Liu;Journal of Suzhou University of Science and Technology. Natural Science Edition.,2021

4. Contemporary Communication of Online Games and Outstanding Traditional Chinese Culture;Hu;Nanjing Social Sciences.,2022

5. An Analysis of the Development of Serious Games in China;Zhou;Talents and Wisdom.,2019

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