Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response

Author:

Kamboj Shampy,Sarmah Bijoylaxmi,Gupta Shivam,Dwivedi Yogesh

Publisher

Elsevier BV

Subject

Library and Information Sciences,Computer Networks and Communications,Information Systems

Reference184 articles.

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4. Analysis of web 2.0 enabled e-clusters: A case study;Adebanjo;Technovation,2010

5. Dynamic marketing behavior: A functionalist theory of marketing;Alderson,1965

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