1. Consumer evaluations of brand extensions;Aaker;Journal of Marketing,1990
2. Standardization, customization, and customer loyalty in service industry;Agha Kasiri;Journal of Marketing Analytics,2016
3. AHLA. (2020). State of the hotel industry analysis: COVID-19 six months later. American Hotel & Lodging Association. From 〈https://www.ahla.com/sites/default/files/Stat %20of %20the %20Industry.pdf〉 (Retrieved 30 January 2022).
4. Airbnb. (2020). Fast Facts. From 〈https://press.atairbnb.com/fast-facts/〉.
5. The sharing economy and the future of the hotel industry: Transaction cost theory and platform economics;Akbar;International Journal of Hospitality Management,2018