Pre- and post-launch emotions in new product development: Insights from twitter analytics of three products

Author:

Rathore Ashish Kumar,Ilavarasan P. VigneswaraORCID

Publisher

Elsevier BV

Subject

Library and Information Sciences,Computer Networks and Communications,Information Systems

Reference102 articles.

1. Providing product use knowledge for the design of improved product generations;Abramovici;CIRP Annals-Manufacturing Technology,2011

2. Big data, knowledge co-creation and decision making in fashion industry;Acharya;International Journal of Information Management,2018

3. Sentiment analysis of twitter data;Agarwal;Proceedings of the Workshop on Languages in Social media,2011

4. Understanding attitudes and predicting social behavior;Ajzen,1980

5. Prediction of goal-directed behavior-attitudes, intentions, and perceived behavioral-control;Ajzen;Journal of Experimental Social Psychology,1986

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