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Audience complexityas a component of campaign planning

  • Published:1988-06 Issue:2 Volume:14 Page:12-21
  • ISSN:0363-8111
  • Container-title:Public Relations Review
  • language:en
  • Short-container-title:Public Relations Review

Author:

Pavlik John V.

Publisher

Elsevier BV

Subject

Marketing,Organizational Behavior and Human Resource Management,Communication

Reference28 articles.

1. The Minnesota Heart Health Program: A Research and Demonstration Project in Cardiovascular Disease Prevention;Blackburn,1983

2. Hierarchical retrieval schemes in recall of categorized word, lists;Bower;Journal of Verbal Learning and Verbal Behavior,1969

3. Testing the practitioner's impact on clients;Broom;Public Relations Review,1979

4. Is complexity loquacity? A reply to Powers, Jordan and Street;Burleson;Journal of Verbal Learning and Verbal Behavior,1981
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