Using alternative teaching techniques to enhance student performance in the traditional introductory public relations course-Reference-Cited by-同舟云学术

Using alternative teaching techniques to enhance student performance in the traditional introductory public relations course

Published:2002-06 Issue:2 Volume:28 Page:157-166
ISSN:0363-8111
Container-title:Public Relations Review
language:en
Short-container-title:Public Relations Review

Author:

Lubbers Charles A

Publisher

Elsevier BV

Subject

Marketing,Organizational Behavior and Human Resource Management,Communication

Reference21 articles.

1. B.D. Neff, The emerging theoretical perspective in PR: an opportunity for communication departments, in: C.H. Botan, V. Hazelton Jr. (Eds.), Public Relations Theory, Erlbaum, Hillsdale, NJ, 1989, pp. 159–172.

2. Beyond product: materials development as a vehicle for professional growth;Ferman;Distance Education,2000

3. A study guide for students;Blai;Clearing House,1993

4. D.A. Blakeman, R.W. Young, Using Study Guides to Help Students Focus Their Reading in the Basic Course, Paper presented at Southern States Communication Association, New Orleans, April 1995.

5. Reading guides—helping students understand;Armstrong;Journal of Reading,1988

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