Issues advertising and its effect on public opinion recall-Reference-Cited by-同舟云学术

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Issues advertising and its effect on public opinion recall

Published:1986-06 Issue:2 Volume:12 Page:47-56
ISSN:0363-8111
Container-title:Public Relations Review
language:en
Short-container-title:Public Relations Review

Author:

Heath Robert,Douglas William

Publisher

Elsevier BV

Subject

Marketing,Organizational Behavior and Human Resource Management,Communication

Reference22 articles.

1. An Information Campaign that Changed Community Attitudes;Douglas;Journalism Quarterly,1970

2. An Information Campaign that Changed Community Attitudes;Douglas;Journalism Quarterly,1970

3. Is Issue Advertising Working?;Welty;Public Relations Journal,1981

4. Do ‘Issue Ads’ Rate? That's the Debate;Advertising Age,1981

5. How Good Are Advocacy Ads?;Adkins;Dun's Review,1978

Cited by 8 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The Power of Citizen-Group Public-Policy Advertising;Journal of Advertising Research;2012-12

2. Issue Ads and the Health Reform Debate;Journal of Health Politics, Policy and Law;2012-02-09

3. Legislative Issue Advertising in the 108th Congress Pluralism or Peril?;Harvard International Journal of Press/Politics;2006-10

4. Chapter 5: The Political Role and Influence of Business Organizations: A Communication Perspective;Communication Yearbook;2002-01

5. The Political Role and Influence of Business Organizations: A Communication Perspective;Annals of the International Communication Association;2002-01

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