Revised multi-choice goal programming for multi-period, multi-stage inventory controlled supply chain model with popup stores in Guerrilla marketing

Author:

Paksoy Turan,Chang Ching-Ter

Publisher

Elsevier BV

Subject

Applied Mathematics,Modelling and Simulation

Reference26 articles.

1. Wikipedia, “Guerrilla Marketing”, The Free Encyclopedia [Online], 2007, available: , (accessed 04.12.2007).

2. Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business;Levinson,1998

3. Gogoi, P., “Popup Stores: All the Rage”, Business Week [Online], 2007, available: (accessed 13.12.2007).

4. C. T. Chang, Revised multi-choice goal programming, Appl. Math. Modell., 2007, doi: 10.1016/j.apm.2007.09.008 (available on line).

5. Study on multi-stage logistics chain network: a spanning tree-based genetic algorithm approach;Syarif;Comput. Ind. Eng.,2002

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