Succeeding at product development involves more than avoiding failure-Reference-Cited by-同舟云学术

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Succeeding at product development involves more than avoiding failure

Published:1996-04 Issue:2 Volume:14 Page:176-180
ISSN:0263-2373
Container-title:European Management Journal
language:en
Short-container-title:European Management Journal

Author:

Johne Axel

Publisher

Elsevier BV

Subject

Strategy and Management

Reference10 articles.

1. New Products Management for the 1980s;Booz,1982

2. New Products: What Separates Winners from Losers?;Cooper;Journal of Product Innovation Management,1991

3. Marketplace Success Factors for New Financial Services;Easingwood;Journal of Services Marketing,1993

4. Playing Catch-up at Mercedez-Benz;Fortune,1993

5. An Interim Report on Measuring Product Development Success and Failure;Griffin;Journal of Product Innovation Management,1993

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1. Product Innovation and National Image of Chinese Products in the Eyes of Thai People;SAGE Open;2022-01

2. Firms’ reaction to threats from informal firms: exploring the roles of institutional quality and technical gap;Journal of Business & Industrial Marketing;2020-04-20

3. Designing More Sustainable Business Models, Services, and Products: How Design Foresight Outcomes Can Guide Organizational Sustainability of SME Manufacturers;Rethinking Strategic Management;2019

4. How do innovation culture, marketing innovation and product innovation affect the market performance of small and medium-sized enterprises (SMEs)?;Technology in Society;2017-11

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