A supportive application of management science to marketing strategy formulation-Reference-Cited by-同舟云学术

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A supportive application of management science to marketing strategy formulation

Published:1979-01 Issue:3 Volume:7 Page:207-218
ISSN:0305-0483
Container-title:Omega
language:en
Short-container-title:Omega

Author:

Larréché Jean-Claude,Strong Edward C

Publisher

Elsevier BV

Subject

Information Systems and Management,Management Science and Operations Research,Strategy and Management

Reference34 articles.

1. Interactive marketing models;Aaker;Jl Mktg,1975

2. Computer Simulation of Competitive Market Response;Amstutz,1967

3. The design and implementation of a new product model;Assmus;Jl Mktg,1975

4. Computerized corporate planning;Boulden;Long-Range Plann.,1971

5. Mathematical Models and Marketing Research;Buzzel,1964

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