Managerial opinions of marketing planning-Reference-Cited by-同舟云学术

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Managerial opinions of marketing planning

Published:1988-01 Issue:4 Volume:16 Page:277-287
ISSN:0305-0483
Container-title:Omega
language:en
Short-container-title:Omega

Author:

Greenley Gordon E

Publisher

Elsevier BV

Subject

Information Systems and Management,Management Science and Operations Research,Strategy and Management

Reference46 articles.

1. Strategic Market Management;Aaker,1984

2. How planning works in practice;Al-Bazzaz;Long Range Plann.,1980

3. Marketing planning for industrial products;Ames;Harv. Bus. Rev.,1968

4. Long range planning in large US corporations;Ang;Long Range Plann.,1979

5. Strategy and Policy;Bates,1984

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Diagnosing organizational planning benefits: the efficacy of planning formalization;Journal of Strategic Marketing;1996-12

2. The marketing planning process: Behavioral problems compared to analytical techniques in explaining marketing plan credibility;Journal of Business Research;1994-03

3. Execution Makes It Happen: Have Marketing Educators Forgotten?;Management Education and Development;1992-07

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