Abstract
Understanding and adhering to codes of conduct is important in healthcare. Collaboration is required to drive innovation and transform the healthcare system. Little is known about the industry—health system leaders/executives relationship. In Canada, the medical technology industry consults health system leaders to align business models with the health systems' needs, and understanding the implications of these fairly new relationships as related to ethics and codes of conduct. This research reflects agreement that ethical conduct and adherence to one's code of conduct or ethics is paramount. Any conflicts of interests can compromise public trust and inhibit much-needed public—private synergy. There is a high level of interest on the part of health system leaders to develop a more robust approach to reciprocally sharing and discussing codes of conduct. Opportunities are identified to improve both discussion and education. Instead of restricting industry, the focus should be on transparency and actively managing these relationships. Ethical and transparent partnerships are critical to the advancement of high-quality and cost-effective patient care. As health leaders are faced with the challenges of financial sustainability, efficiency, and quality, the medical technology industry can be instrumental in translating global best practices and supporting system innovations.