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Consumer Perceptions of Risk and Required Cost Savings for Generic Prescription Drugs

  • Published:2000-03 Issue:3 Volume:40 Page:378-383
  • ISSN:1086-5802
  • Container-title:Journal of the American Pharmaceutical Association (1996)
  • language:en
  • Short-container-title:Journal of the American Pharmaceutical Association (1996)

Author:

Ganther Julie M.,Kreling David H.

Publisher

Elsevier BV

Subject

Pharmaceutical Science

Reference23 articles.

1. Drug substitution rate advances: market measures;Neff;Drug Topics.,1992

2. Plans squeeze generic profitability;Vaczek;Am Druggist.,1995

3. Perceived risk and its components: a model and empirical test;Bettman;J Market Res.,1973

4. An investigation of perceived risk at the brand level;Peter;J Market Res.,1976

5. Consumer-perceived risk and attitudes toward generically prescribed drugs;Bearden;J Applied Psychol.,1978

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3. Attitude and Purchase Intention to Generic Drugs;International Journal of Environmental Research and Public Health;2021-04-26

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