Is this product easy to control? Liabilities of using difficult-to-pronounce product names

Author:

Leonhardt James M.,Pechmann Cornelia

Publisher

Elsevier BV

Subject

Organizational Behavior and Human Resource Management,Applied Psychology

Reference84 articles.

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Cited by 2 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Inherit or innovate?–evidence from China’s auto industry’s new car series naming;International Journal of Market Research;2024-08-01

2. Mood and fluency: The case of pronunciation ease, liking and trust;European Journal of Social Psychology;2024-02

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