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Balance between auditing and marketing: An explorative study

  • Published:2013-01 Issue:1 Volume:22 Page:57-70
  • ISSN:1061-9518
  • Container-title:Journal of International Accounting, Auditing and Taxation
  • language:en
  • Short-container-title:Journal of International Accounting, Auditing and Taxation

Author:

Broberg Pernilla,Umans Timurs,Gerlofstig Carl

Publisher

Elsevier BV

Subject

Finance,Accounting

Reference30 articles.

1. Characteristics of marketing organization in the New Zealand financial services sector;Ashill;International Journal of Bank Marketing,2003

2. The determinants of audit client satisfaction among clients of Big 6 firms;Behn;Accounting Horizons,1997

3. Broberg, P. The auditor at work – A study of auditor practice in Big 4 audit firms. PhD Dissertation. Lund University, in press.

4. Customer satisfaction, corporate image, and service quality in professional services;Cameran;The Service Industries Journal,2010

5. Accountants’ attitudes toward advertising: A longitudinal study;Clow;Journal of Services Marketing,2009

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1. Anchoring the mission: A framework for understanding mission maintenance in professional service firms;Scandinavian Journal of Management;2022-09

2. An Investigation of Artificial Intelligence Application in Auditing;Accounting, Finance, Sustainability, Governance & Fraud: Theory and Application;2022

3. Impression Management in Public Sector Audit Proposals: Language and Fees;European Accounting Review;2021-09-13

4. Undergraduate business students’ perception of auditing: impact of proximity and knowledge on auditors’ stereotype;Managerial Auditing Journal;2021-07-22

5. Antecedents of Psychological Well-Being among Swedish Audit Firm Employees;International Journal of Environmental Research and Public Health;2020-05-12
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