Knowledge, information and intellectual property: implications for marketing relationships-Reference-Cited by-同舟云学术

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Knowledge, information and intellectual property: implications for marketing relationships

Published:2001-08 Issue:8 Volume:21 Page:515-524
ISSN:0166-4972
Container-title:Technovation
language:en
Short-container-title:Technovation

Author:

Borg Erik A.

Publisher

Elsevier BV

Subject

Management of Technology and Innovation,General Engineering

Reference45 articles.

1. Merchandising Intellectual Property;Adams,1987

2. An analysis of patent length: encouraging innovation by shortening patent protection;Alpert;Journal of Macro Marketing,1991

3. Are product life cycles really getting shorter?;Bayus;Journal of Product Innovation Management,1994

4. Beyond Modern Management: A New World of Business and Information Technology;Borg,1996

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