An analysis of international business-to-business relationships based on the Commitment–Trust theory
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference24 articles.
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2. Determinants of long-term orientation in buyer–seller relationships;Ganesan;J Mark,1994
3. Networks: between markets a hierarchies;Thorelli;Strategic Manage J,1986
4. The commitment–trust theory of relationship marketing;Morgan;J Mark,1994
5. Exchange and power in social life;Blau,1964
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