Leveling the playing field: factors influencing trade show success for small companies-Reference-Cited by-同舟云学术

Leveling the playing field: factors influencing trade show success for small companies

Published:2002-04 Issue:3 Volume:31 Page:229-239
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Tanner John F

Publisher

Elsevier BV

Subject

Marketing

Reference20 articles.

1. Managerial guidelines for trade show effectiveness;Bellizzi;Ind Mark Manage,1984

2. Industrial trade shows abroad;O'Hara;Ind Mark Manage,1993

3. Evaluation of trade show exhibitions;Carman;Calif Manage Rev,1968

4. Do trade shows pay off?;Gopalakrishna;J Mark,1995

5. Tanner JF, Chonko LB, Ponzurisk T. Trade shows as learning activities: a learning approach to marketing communications. Baylor University Center for Professional Selling. Working Paper Series, 1998.

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