Customer Retention, Purchasing Behavior and Relationship Substance in Professional Services-Reference-Cited by-同舟云学术

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Customer Retention, Purchasing Behavior and Relationship Substance in Professional Services

Published:2000-07 Issue:4 Volume:29 Page:363-372
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Eriksson Kent,Vaghult Anna Lofmarck

Publisher

Elsevier BV

Subject

Marketing

Reference28 articles.

1. Grönroos, Christian: Service Marketing and Management. Lexington Books, 1990.

2. The Loyalty Effect;Reichheld,1996

3. Long-Term Manufacturer–Supplier Relationships;Kalwany;Journal of Marketing,1995

4. Creating Value Through Commitment to Business Network Relationships;Blankenburg Holm;Strategic Management Journal,1999

5. Organizations Working Together;Alter,1993

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