Engineering New-Product Success-Reference-Cited by-同舟云学术

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Engineering New-Product Success

Published:2002-01 Issue:1 Volume:31 Page:51-64
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Bernstein Jerry,Macias David

Publisher

Elsevier BV

Subject

Marketing

Reference3 articles.

1. Development Projects;Bowen;Harvard Business Review,1994

2. Managing Product Definition in High Technology Industries;Bacon;California Management Review,1994

3. Beyond Customer Satisfaction to Customer Loyalty;Bhote,1996

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