New product development process: Stages and successes in the medical products industry-Reference-Cited by-同舟云学术

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New product development process: Stages and successes in the medical products industry

Published:1997-01 Issue:1 Volume:26 Page:67-84
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Rochford Linda,Rudelius William

Publisher

Elsevier BV

Subject

Marketing

Reference39 articles.

1. New Product Management for the 1980s;Booz,1982

2. Strategies behind the Successful Industrial Product Launch;Choffray;Business Marketing,1984

3. Strategies behind the Successful Industrial Product Launch;Choffray;Business Marketing,1984

4. Strategies behind the Successful Industrial Product Launch;Choffray;Business Marketing,1984

5. Strategies behind the Successful Industrial Product Launch;Choffray;Business Marketing,1984

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