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Effects of restaurant franchising: Does an optimal franchise proportion exist?

  • Published:2009-06 Issue:2 Volume:28 Page:204-211
  • ISSN:0278-4319
  • Container-title:International Journal of Hospitality Management
  • language:en
  • Short-container-title:International Journal of Hospitality Management

Author:

Hsu Li-Tzang (Jane),Jang SooCheong (Shawn)

Publisher

Elsevier BV

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management

Reference63 articles.

1. Advertising effectiveness and accounting policy;Abdel-Khalik;Accounting Review,1975

2. Does franchising create value? An analysis of the financial performance of US public restaurant firms;Aliouche,2005

3. The use of franchising by U.S.-based retailers;Alon;Journal of Small Business Management,2001

4. The impact of franchising on the returns on equity chains in the restaurant sector;Alon,2004

5. The growth and performance of franchise systems company versus franchise ownership;Anderson;Journal of Economics and Business,1984

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