The roles of attitude, subjective norm, and perceived behavioral control in the formation of consumers’ behavioral intentions to read menu labels in the restaurant industry

Author:

Kim Eojina,Ham Sunny,Yang Il Sun,Choi Jeong Gil

Publisher

Elsevier BV

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management

Reference103 articles.

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3. Perceived behavioral control, self-efficacy, locus of control, and the theory of planned Behavior1;Ajzen;Journal of Applied Social Psychology,2002

4. Understanding Attitudes and Predicting Social Behavior;Ajzen,1980

5. Attitudes and the attitude-behavior relation: reasoned and automatic processes;Ajzen,2000

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