What effect does wine bottle closure type have on perceptions of wine attributes?

Author:

Reynolds Dennis,Rahman ImranORCID,Bernard Shaniel,Holbrook Amy

Publisher

Elsevier BV

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management

Reference66 articles.

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5. A multinational study of the diffusion of a discontinuous innovation;Atkin;Austr. Market. J. (AMJ),2006

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