1. Planning Research in Hospitality and Tourism;Altinay,2008
2. The effectiveness of embedded social media on hotel websites and the importance of social interactions and return on engagement;Aluri;Int. J. Contemp. Hosp. Manage.,2015
3. Assessing marketing performance: don’t settle for a silver metric;Ambler;J. Marketing Manage.,2008
4. Anderson, P. (2007) ‘What is Web 2.0? Ideas, technologies and implications for education’, JISC Technology and Standards Watch, available at: http://www.educause.edu/ir/library/pdf/ERM0621.pdf. (Accessed 15 June 2016).
5. The impact of social media on lodging performance;Anderson;Cornell Hospitality Report,2012