Extending the modified heuristic usability evaluation technique to chain and independent hotel websites

Author:

Yeung Tom Au,Law Rob

Publisher

Elsevier BV

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management

Reference15 articles.

1. Abeleto, 2002. Objective evaluation of likely usability hazards - preliminaries for user testing [Available Online]. http://www.abeleto.com/resources/articles/objective.html.

2. Au Yeung, T., Law, R., 2003. Usability evaluation of Hong Kong hotel websites. In: Frew, A., O’Connor, P., Hitz, M. (Eds.), Information and Communication Technologies in Tourism 2003. Springer-Verlag, Wien, New York, pp. 261–269.

3. Developing a performance indicator for hotel websites;Chung;International Journal of Hospitality Management,2003

4. Approaches by hotels to the use of the internet as a relationship marketing tool;Gilbert;Journal of Marketing Practice: Applied Marketing Science,1999

5. Globalization Strategy in the Hotel Industry;Go,1995

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