Author:
Chen Chiang-Ming,Chang Kuo-Liang
Subject
Strategy and Management,Tourism, Leisure and Hospitality Management
Reference15 articles.
1. Market expansion strategies in multinational marketing;Ayal;Journal of Marketing,1979
2. Diversification strategy, accounting determined risk and accounting determined return;Bettis;Academy of Management Journal,1982
3. Risk/return performance of diversified firms;Bettis;Management Science,1985
4. Risk/return paradox for strategic management;Bowman;Slogan Management Review,1980
5. Local strategies of international hotel chains;Johnson;Annals of Tourism Research,2005
Cited by
35 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献