1. Planning Research in Hospitality and Tourism;Altinay,2008
2. Customer satisfaction and word of mouth;Anderson;Journal of Service Research,1998
3. The impact of social media on lodging performance;Anderson;Cornell Hospitality Report,2012
4. The role of product-related conversations in the diffusion of a new product;Arndt;Journal of Marketing Research,1967
5. L’impresa inesistente: relazioni fra immagine e strategia;Baccarani;Sinergie,1992