Author:
Fang Chin-Yi,Ding Yu-Chun
Funder
Ministry of Science and Technology, Taiwan
National Taiwan Normal University
Subject
Strategy and Management,Tourism, Leisure and Hospitality Management
Reference80 articles.
1. The art of choosing a booth space;Adams;Exhibitor Magazine,2001
2. Measuring the efficiency of trade shows: a Spanish case study;Alberca;Tour. Manag.,2015
3. The metaefficiency of trade shows: a benchmarking analysis by sector;Alberca;Benchmarking Int. J.,2018
4. Strategic assets and organisational rent;Amit;Strateg. Manage. J.,1993
5. Successful Participation in Trade Fairs;AUMA (Association of the German Trade Fair Industry),2019
Cited by
11 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献