Identifying the strategic implications of service attributes of wedding banquet halls for market competition and risk management

Author:

Cheng Ching-Chan,Wu Hung-Che,Tsai Ming-Chun,Chang Ya-Yuan,Chen Cheng-Ta

Publisher

Elsevier BV

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management

Reference48 articles.

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4. Generating marketing strategy priorities based on relative competitive position;Burns;J. Consum. Mark.,1986

5. Using an integrated model for service design and service quality improvement: a case study on insurance industry;Chang;J. Manage. Syst.,2010

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