An evaluation of Spanish hotel websites: Informational vs. relational strategies

Author:

Escobar-Rodríguez Tomás,Carvajal-Trujillo Elena

Publisher

Elsevier BV

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management

Reference88 articles.

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5. The website design and Internet site marketing practices of upscale and luxury hotels in Turkey;Baloglu;Tourism Management,2006

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