Reach maximization for social lotteries-Reference-Cited by-同舟云学术

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Reach maximization for social lotteries

Published:2021-12 Issue: Volume:105 Page:102496
ISSN:0305-0483
Container-title:Omega
language:en
Short-container-title:Omega

Author:

Fontecha John E.^ORCID,Walteros Jose L.^ORCID,Nikolaev Alexander

Funder

National Science Foundation

Publisher

Elsevier BV

Subject

Information Systems and Management,Management Science and Operations Research,Strategy and Management

Reference87 articles.

1. A survey of models and algorithms for social influence analysis;Sun,2011

2. The web of word of mouth;Whyte Jr;Fortune,1954

3. “Word-of-Mouth” advertising in selling new products;Brooks;J Mark,1957

4. The two-step flow of communication: an up-to-date report on an hypothesis;Katz;Public Opin Q,1957

5. How word-of-mouth advertising works;Dichter;Harv Bus Rev,1966

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Scientists wanted? A literature review on incentive programs that promote pro-environmental consumer behavior: Energy, waste, and water;Socio-Economic Planning Sciences;2022-08

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