Author:
Hsiao Lu,Chen Ying-Ju,Xiong Hui,Liu Haoyu
Funder
NSFC
Taiwan Ministry of Science and Technology
Subject
Information Systems and Management,Management Science and Operations Research,Strategy and Management
Reference44 articles.
1. Private-label use and store loyalty;Ailawadi;J Mark,2008
2. Private label strategy: how to meet the store brand challenge;Kumar,2007
3. An empirical investigation of private label supply by national label producers;Chen;Mark Sci,2010
4. Brands versus private labels: fighting to win;Quelch;Harv Bus Rev,1996
5. Influence of beer brand identification on taste perception;Allison;J Mark Res,1964
Cited by
16 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献